5 reasons why Chinese tourists like to travel to Thailand?

Why do Chinese tourists like to travel to Thailand?

In 2015, 36% of total arrivals in Thailand were Chinese tourists and that represent the impressive number of 8,3 million people. The Tourist Authority of Thailand forecast 8 million Chinese tourist for 2016 so there is a little decrease compare to the previous years. Top destination in Thailand is Phuket, Chon Buri (Pattaya), Chiang Mai and Krabi.

How many chinese tourists go to Thailand ?

The number of chinese tourists visiting Thailand increased from 35 million (2017) to 38 million in (2018) and then 40 million for the year 2019. The constant increase in number of chinese tourists travelleing to Thailand came to an abrupt end in March 2020 and onwards because of the Covid-19 pandemic, in order to reduce the covid-19 cases from March 2020 to end August 2020, the government of Thailand decided that no foreign tourists would be allowed to enter the country.

However some foreign tourists were still able to enter the country but only under very strict conditions. The first quarter of 2020 witnessed a new wave of Covid-19 cases, causing more casualties than during the first wave period. As a result, a lockdown was enforced towards the end of April 2021.

Exotic locations

Exotic location

Chinese people are looking for more adventurous and exotic location, this is due to the influence of social media (as WeChat, QQ, Youku…) and the fact that they are getting richer, so they want to get more surprised and touched by their trip. Surprisingly, the Chinese tourist’s travel goals are to enjoy nice environments, to experience a foreign culture and not just to shopping, which has been the top priority for a long time.

Located in Asia


Chinese tourists are firstly interested in travelling in Asia. They prefer the familiarity in terms of food, customs and to get mandarin language translations for brochures and websites.  But it’s also because the Asian’s countries are often cheaper to get to and in less time that the rest of the world. As an example, France which is a European country who make a lot of effort to well welcomed the Chinese people receive 2 million Chinese tourists per year and the tendency is growing up.

Here an interesting article about: Chinese tourists spent $12.2 billion in Japan last year


thailand police

For Chinese travellers, safety is an important concern to consider, and the interest for that aspects is growing up every year. As an example, when terrorist attacks had hit Paris, the Chinese tourists were cancelling their trip in the city and that caused many disagreements in the French tourism sector at that period.

More Information: France’s economy slows after Paris attacks



The People’s Republic of China and the Kingdom of Thailand set up a partnership to promote the tourism in both countries. They exchange employees of both tourism offices to facilitate the communication on the spots and to improve the quality of the service. It looks like it works because the tourism of the Chinese in the Kingdom of Thailand increase every year.

Trendy Destination

Thailand trendy

Thailand’s economy is mainly supported by tourism and that is not surprising. With its dream beaches, paradisiac islands, sunny weather and a lower pollution level than China, Thailand has everything to offer to Chinese tourists.

Most Important : 90% of Chinese tourists will search online for hotel 

Marketing online is important, because most of CHinese travellers will search online, groups for Shopping, independant travellers to plan their trip , book their hotel and find the best Restaurant. 

Every tourism companies have to work on Chinese search Engines, Chinese Social Networks and on different travel platforms to catch this flow of visitors. 

You want to get more Chinese tourists ?

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Further readings:

10 digital strategies you need to learn if you work in travel industry in China

Trends about Chinese tourists

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